A blueprint for winning any game your business chooses to play

The Escher Cycle delivers lean, powerful tools for tackling the activities that matter. The result is a compelling, holistic framework for transforming your business, starting with the priorities you face today.


The Escher Cycle reveals a ‘unified theory’ of seven key activities that underly all business success. It shows how they fit together to form a living system.

The book provides lean, effective tools that help you apply the thinking directly to your business.

Each tool is lean, scalable, and focused on the essentials. It enables you to efficiently address the key strategic issues you face today, whilst building towards an enduring, holistic business model for the future.

And as one reviewer put it, “The Escher Cycle weaves powerful tools for building competitive advantage into a compelling, holistic framework. It offers a blueprint for winning any game your business chooses to play.”


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