A unified theory of business

By identifying the seven key activities essential to the success of any organisation, The Escher Cycle shows you where to focus for maximum impact.

This increases the effectiveness of your actions.

Unified TheoryThe Escher Cycle starts out by asking one very  simple question:

“What is the least a business needs to do to be successful?”

The answers reveal seven core activities that bring maximum return for minimum effort. The strategic success of any organisation is driven by its operational performance at these activities.

Each activity is clearly explained, from the relatively straightforward ‘Satisfy Customer Needs’ to the more complex ‘Escher Cycle’. Technologies and markets, products and services may vary but these seven essential activities remain unchanged.

Because they apply to all businesses, these fundamental activities together form a ‘unified theory of business’. This can be applied to any situation, in the same way that the theory of gravity allows you to explain and manage the fall of an apple, the fall of a cannon ball, or the orbit of a planet around the sun.

But in this case, the result has been called “a blueprint for winning any game your business chooses to play.”

Applying The Escher Cycle will improve your leadership and organisation performance in three very practical ways:

  1. It shows the critical areas where you need to focus your attention, freeing up time from unimportant tasks and telling you the right questions to ask
  2. It shows clearly the outcomes you need to create
  3. It provides focus and tools to know where and how to apply your limited resources for maximum impact.

As one reader put it, “If I’d achieved the perspective this book gave me earlier, it would have saved me a year of development and given me a year of sales.”

You can buy The Escher Cycle here.

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